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mud jeans

Company

mud jeans

Sector

Textile

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MUD Jeans aims to make good quality, ethical jeans available to more people. Our jeans already hit about every box on the ethical checklist, but then we took it a step further. In 2013, MUD Jeans launched the pioneering lease system. 

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Challenges

  • Vision of a world without waste
  • To use no chemicals
  • To promote the use of 100% recycled water 
  • To produce the first carbon neutral jeans
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Innovations

  • Created a leasing model for jeans
  • Developed efficient washing and dying processes
  • Use only fair labour factories
  • Ship with recycled and reusable packaging
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Key enablers

  • Full commitment to the vision
  • Finding great employees
  • Working with partners that support the sustainability mission

MATERIAL FLOWs

Circular Economy Business Models

Key OUTCOMEs

  • Reduced pesticides and herbicides through organic cotton
  • Up to 90% recycled water in their factories
  • Reduced harmful substances in dying and fading processes
  • Trash free packaging that is recycled and reusable

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