Rockwool Group
Company
Rockwool Group
Sector
Construction
The ROCKWOOL Group is the world’s leading manufacturer of stone wool insulation. We offer a full range of high-performing and sustainable insulation products for the construction industry.
Challenges
- To satisfy customer desire for convenience and cost efficiency while becoming more sustainable
- To operationalise take back and recycling without special infrastructure
Innovations
- Created a business model unique to the industry
- Utilised existing logistics and production facilities for recovery and recycling
- Improved convenience, cost efficiency and environmental impact
Key enablers
- Understanding of customer needs
- Long-term relationships with customers
- Increased demand for energy efficiency
- Climate and environmental awareness
- Stricter waste to landfill targets
- Rising landfill fees
MATERIAL FLOWs
Circular Economy Business Models
Key OUTCOMEs
- Reduced their worldwide waste to landfill by 4.1% (2017 compared to 2015)
- Run 9 factories with zero waste to landfill
- Recovered and recycled 20,600 metric tonnes of building insulation, including some packaging (2017)
- Reduced materials ending in landfill
- Lowered consumption of virgin materials
- Financial savings to customers
- New revenue stream to the company
- Enhanced brand image