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R2π – Transition from Linear to Circular is a European Union Horizon 2020 project focused on enabling organisations and their value chains to transition towards more viable, sustainable and competitive economic models and supports the European Union’s strategy on sustainability and competitiveness.
The ultimate objective of the R2π project is to accelerate the widespread implementation of a circular economy based on successful business models and effective policies:

  • to ensure sustained economic development,
  • to minimise environmental impact and
  • to maximise social welfare

A core part of this project is to work with organisations who are already on the journey towards developing circular economy business models, as well as

those who have the ambition to do so but have not yet begun. The project has conducted case studies with 21 selected organisations, their business models and their value chains. The chosen cases cover all five priority areas highlighted in the EU Action Plan on the Circular Economy: plastics, food waste, biomass/bio-based, important raw materials, and construction & demolition, and additionally, the water sector. The cases were also selected to ensure learning in each of the seven business model patterns defined by the R2π project: re-make, re-condition, circular sourcing, co-product recovery, access, performance and resource recovery, and these will be shown in more detail in this report. To gather wide-ranging lessons from differing company sizes and maturities, the following were selected: 9 large corporations, 9 small, medium enterprises, 1 public entity, 1 public/private value chain with both government and corporate organisations and 1 ongoing social entity.

1

DESIGN

This is the first stage of the journey toward building a circular business model. The main aim of this

2

UNDERSTAND

Before establishing your future vision and CE ambition for your business, it is imperative to

3

Innovate

The main focus during this stage should be on designing several feasible options for your new

4

Validate

So far, everything in your business model is in the form of assumptions or hypotheses. You

5

Deliver

Gathering the learning and outcomes obtained from each different stage of the process

6

Evaluate

Now that you’ve built a roadmap with clear actions and responsibilities to help you on your